Issue N°024·May 2026
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DCKAY® STUDIO
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AI and automation for SMBs · Dubai · Paris
Fifteen years in digital transformation. Now in AI.

Your competitors are automating.Your turn starts now.

2026 is the year the gap widens. SMBs deploying the right AI agents recover entire days every week and refocus their teams on what actually matters: selling, creating, deciding. The others watch it happen.

We help you cross to the right side. Audit, deployment, training. No fluff, no overengineered systems, no lifelong consultant dependency.

Hours recovered per week12+ on average
First project deployed2 to 6 weeks
Based inDubai · Paris
We also build sites, brands, brochures, and SEO.With AI under the hood, not just on the brochure. Faster, cheaper, no quality loss.
They've trusted us
Sephora Middle EastMarmariGafla JewelryEmirates Athlete AdvisoryRenova Interiors
Five pillars

What we don't compromise on.

§03 / Our pillars
01

Strategy and clarity

We prioritize before writing. We decide before designing. One clear message beats a thousand fuzzy creatives.

02

Production-grade quality

Every deliverable goes through a checklist we hold ourselves to. Not because we love paperwork. Because we hate shipping anything half-baked.

03

Design that converts

We're not delivering a mockup for a design jury. We're delivering something your prospects understand in three seconds and that makes them click.

04

End-to-end ownership

You talk to the people doing the work. We don't disappear after the brief. We reply, we deliver, we hit the deadlines we set.

05

An AI-native studio

We use AI in every deliverable: copy, design, code, automation. Not to cut corners, but to ship better and faster. You pay for agency work, not for agency work marked up by agency overhead.

Who's running this
§ Studio

One school: project delivery.
One field: digital since the year 2000.

DCKAY Studio is run by Dany. Studies in software development, then engineering school, then over ten years delivering digital and IT projects for organizations of every size: transformations, redesigns, migrations, automations. AI is the next tool in the toolbox, not a fad.

What makes the difference is method. An SMB diving into AI without a framework spends, wastes time, and eventually gives up. With a project framework, it deploys in a few weeks and stays in control. Our job is to set that framework.

DCKAY Studio is the digital and AI arm of DCKAY Agency, the editorial and digital studio founded in Dubai alongside Coralie, editor-in-chief in French press.

Discover the agency ↗
Photo de Dany
Studio · Direction01
Dany
Studio direction

Fifteen years delivering digital and IT projects. Studies in software development, engineering school, then service delivery manager, project manager, and finally operations lead. Today: web rebuilds, brand identities, and AI deployment for SMBs that want to gain time without sacrificing quality.

Dubai · Paris→ dany@dckay.com
Our services

Four offerings. One method.

§04 / Services
01

AI and Automation

AI · Spearhead
06 livr.+

You can feel your team losing time on tasks that could run on their own. We come in and look. We map what repeats, pick the right tools, deploy workflows and AI agents that handle the repetitive work. You recover hours, your team stops doing data entry, and you get to focus on what actually matters.

Livrables
  • Process audit01
  • n8n and Make workflows02
  • Custom AI agents03
  • Integration with your existing tools04
  • Team training05
  • Documentation06
02

Websites and E-commerce

Web
06 livr.+

A site that loads fast, converts, and updates without calling your developer. We design and code marketing sites, landing pages, Shopify and WordPress e-commerce, sometimes custom Next.js builds when the need calls for it. Technical SEO is included by default, because a site that isn't indexed doesn't exist.

Livrables
  • Marketing sites01
  • Landing pages02
  • Shopify and WordPress03
  • One-pagers04
  • Technical SEO05
  • Migration and redesign06
03

Brand and Visual Identity

Identity
06 livr.+

A logo people recognize, guidelines that hold across every medium, templates your team can use without breaking everything. We build brand systems that last: logos, palettes, typography, print and digital templates. And we ship all the assets that follow: brochures, decks, sales kits, presentations.

Livrables
  • Logo and system01
  • Full brand guidelines02
  • Print and digital templates03
  • Brochures and decks04
  • Presentations05
  • Sales kits06
04

Web Strategy and Content

Content
06 livr.+

Your pages need to say the right thing to the right person in the right place. We write your site pages like a campaign: angle, hierarchy of arguments, clear intent in every line. SEO articles, conversion copy, product descriptions, email sequences. Words that work for your business, not words that decorate your About page.

Livrables
  • Marketing and commercial web pages01
  • SEO articles02
  • Conversion copywriting03
  • Product descriptions04
  • Email sequences05
  • Editorial rewrites06
Our method
§ IA

How we actually use AI.

We use AI in every deliverable. Not to hide rushed work under a magical promise, but to move faster where we can and keep human time where it matters. Which means: you pay for agency work at a price that reflects 2026, not 2018.

See our AI method in detail
Work

Some recent projects.

A sample of what's passed through our hands. There's more on file, just ask.

§05 / Work
Web and identity04 projets
marmari.com
01
Capture du site Marmari

Marmari

Identity and site
2025
Hospitality
gaflajewellery.com
02
Capture du site Gafla Jewelry

Gafla Jewelry

Shopify e-commerce
2024
Jewelry
emiratesaa.com
03
Capture du site Emirates Athlete Advisory

Emirates Athlete Advisory

Site and branding
2024
Sport business
renova-interiors.com
04
Capture du site Renova Interiors

Renova Interiors

Site and SEO
2023
Interior architecture
Why choose us

Four reasons. No fluff.

§06 / Why us
I

Fifteen years delivering digital projects.

Studies in software development, engineering school, more than ten years in project and service delivery on digital and IT transformations. We didn't stumble into AI: we have the project method to keep a rollout from failing.

II

Agency work, without the agency overhead.

We use AI to move faster at equal quality. No tower of Babel, no layers of project managers to bill, no fancy office to maintain. You pay for the work, not the décor.

III

AI, our method, not our buzzword.

We use AI in the production of every deliverable, and we can show you how. That's what lets us move faster, cut costs, and keep the quality of a traditional agency.

IV

Dubai · Paris.

We work from Dubai with clients in France and the UAE. Two markets, one team, one point of contact. Time zones work for you, not against you.

Contact
§ Contact

Shall we talk?

An audit to schedule, a site to redo, a brand to clarify, a process to automate. Tell us what brings you here, we reply within 24 working hours.

* Champs requis
Or directly
Bureau
Dubai, UAE · Paris, FR
Reply< 24h